Europe’s largest escape room center G.Point launches in Barcelona
G.Point | Launch event
Game Point Center chose Canela to manage all their communications activities including their launch in the Port Fòrum area of Barcelona. Canela worked with the client to develop their brand and communication strategy. Our first activity was to hold a press breakfast as the start point of this important addition to Barcelona’s entertainment portfolio.
- Canela briefed the Game Point Center spokesperson and local authorities to ensure that the all messages were co-ordinated. All articles published represented Game Point Center in a positive way.
- The official presentation was attended by main local media, such as El Periódico, Expansión and La Vanguardia, as well as top leisure publications Time Out and B-Guided.
- Canela managed 7 interviews with Game Point Center’s head of operations including TV3, Punt Avui and El Periódico.
- Over 55 pieces of coverage were achieved from the presentation. In-depth reports were managed with the major TVs and radio stations such as TV3 or betevé ràdio.