Entertaining Influencers during MWC2016
Lenovo | Tradeshow support
Canela provided 22 journalists and 15 Influencers guests of Lenovo with a favorable environment for networking and interaction along with memorable experiences of Barcelona
For the second consecutive year, Lenovo entrusted Canela for the logistics and onsite support during Mobile World Congress 2016. Canela managed the coordination of the Lenovo’s international visitors which included 22 journalists and 15 Influencers. Our objective was to provide Lenovo’s guests with a favorable environment for networking and interaction, as well as provide them with memorable experiences of Barcelona.
Lenovo´s guests were invited to attend conferences with the company´s representatives and to experience first hand the novelties of the products. But it didn’t end there, Canela organized a tour of the Gaudi buildings in Barcelona with GoCars, which ended with tapas in La Pedrera. The following night guests tried their hand at creating their own paella with professional chefs.
As a result a wide range of coverage in different media and blogs was achieved as well as numerous conversations on social media about Lenovo’s Barcelona experience.