eCooltra scootersharing launched electric scooters in Lisbon
eCooltra | Brand Launch
eCooltra scootersharing is a electric scooter rent service per minute. After the launch in Barcelona, have choosen Portugal and for such, asked Canela’s help to comunicate the brand launch in Lisbon. Canela’s was challenged to reach all the media for the event and managing several interviews before and after that.
- More than 40 pieces of coverage in the first 24 hours, for several media’s categories, such as Sports, IT, Online, Radio, TV, Male, Generalists, Blog’s, Instagramers, Marketing & Advertisising and Lifestyle.
- 26 journalist and photographers present at the event day.
- Precence of Duarte Cordeiro – Vice President of Lisbon Municipality and João Vasconcelos – Industry Secretary of State.