Café Royal’s mission in Spain: In the Service of good taste
Café Royal | Launch event
Over 20 media had the privilege of being the first to enjoy the range of coffee in a variety of formats
Café Royal chose Canela PR to launch, with style, this premium Swiss coffee brand in Spain. At an event featuring an exclusive broadcast from Café Royal’s Special Agent in the Service of Good Taste, Robbie Williams, over 20 media had the privilege of being the first to enjoy the range of coffee in a variety of formats. Adrian Fernández, Spain’s Best Barista 2014, delighted the audience with some of his specialties made exclusively for Café Royal, including Melon and Coffee Freeze Pops with Café Royal® Espresso Forte, Citric sorbet with Café Royal® Ethiopia and Gin&tonic with Cafe Royal® Espresso. While the more adventurous tried their luck in a blind tasting experience at the coffee roulette-casino wheel.
Canela PR has been nominated as a finalist for the SABRE Awards 2016 in the category Consumer Marketing (New Product), with their campaign for Café Royal, “Hasta la Vista, Barista”.