Genée International Ballet Competition 2017 – Royal Academy of Dance
Royal Academy of Dance | Event Management
The Royal Academy of Dance, one of the largest and most influential dance education and training schools in the world, chose Canela to announce the Genée International Ballet Competition 2017, one of the most prestigious international ballet competitions, held for the first time in Portugal.
Besides carrying out the Press Office and contributing to the management of a photoshoot of the event, as host country, Canela was challenged to make RAD known, to contribute to the increase of the number of students and the promote the sale of tickets.
In order to face the challenges, Canela outlined a strategy marked by three moments: pitch for interviews with the Comissioned Choreographer and the Competition Ambassador, interviews management with the Portuguese candidate in competition and a last stage where the results were disclosed.
- More than 50 pieces of coverage in several types of media as well as several social media mentions.
- 7 interviews in daily news, sports, cultural, business and lifestyle media.
- 2 TV interviews – Programa ‘A Tarde é Sua’ (TVI) and ‘Diário da Manhã’ (TVI).
- 1 Radio morning show with live interviews from semi finals.