Today the majority of the people who work at Canela are on strike and in this blog post you will find out the reason why…
The issues being discussed on International Women’s Day are for life not just for March 8th
8th March is International Women’s Day, celebrated in memory of all those who, since the end of the 19th century and the beginning of the 20th century, have fought to improve the situation of women in society. Throughout the last century, feminist movements have achieved a great many things, such as the right to women’s suffrage and recognition (in Western countries) of equal rights between men and women. Although unfortunately the struggle is not over as has been shown by the numerous headline grabbing incidents of 2017 which have reawakened a collective feminine conscience which demands real equality between the sexes. In this post we examine the state of play in the PR sector.
Journalism and communication are professional careers chosen mostly by women. 61% of those enrolled in Journalism in Spain are women, according to the Annual Report on the Journalistic Situation 2017, published by the Madrid Press Association (APM). In 2016, more women 64% graduated than men 36%. Unfortunately, these ratios are not reflected when it comes to contracts, job insecurity, salaries or access to managerial positions.
In the workplace, according to the same report, the percentage of women journalists is 47% and it rises to 60% in the field of public relation. In our field, at least, it seems that women are gaining getting more access to executive positions. According to the APM, in 2017 52% of the executive positions were occupied by women, compared to 48% of positions occupied by men. The most recent example coming from the merger between Burson-Marsteller and Cohn & Wolfe, which has resulted in a multinational of 4,000 employees – Burson Cohn & Wolfe – led by Donna Imperato.
So while in Public Relations we are making headway, in newspapers and journalism the situation remains really quite worrying. Of the 80 newspapers that are published in Spain, only 8 have women Editors and only 3 out of 80 have women in management positions.
Following the data provided by the APM report, in the audiovisual media the situation is not much different. Of the 84 top-level executives included in the organization charts of the main televisions and radios, only 13 are women. If you consider the posts with managerial character in the newsrooms, the percentage of men is double that of women.
A priori, family conciliation seems to be one of the main obstacles of growth, since 33.5% of women say they have had to give up a job because of problems of conciliation, compared to 25.2% of men. But family conciliation, in many cases, has become the easy excuse to hold on to wage discrimination.
The differences are even worse when talking about salary bands. 47% of women journalists and 38% of those contracted in communication stated that their profession was poorly paid. The Annual Report on the News Situation shows that there are more women below the salary range of 1,500 euros per month, while the percentage of men above 2,000 is higher; and the difference is accentuated as compensation increases.
Bear in mind that this is only a summary in terms of employment status, hiring and remuneration. We haven’t even touched on the day to day that all these working women have to face.
The 8M Manifesto, entitled Las Periodistas Paramos (Journalists Are Stopping) has already achieved the support of more than 6,000 professionals. The manifesto denounces that the sector suffers the same machismo as women from all the other sectors; including harassment or belittlements in the performance of their duties.
To argue that conciliation is incompatible with a professional career is a double-edged sword when at the same time we have heard, seen and read in so many interviews to successful women the systematic question of how they have been able to reconcile work and family. A question that confirms that society drops that “burden” directly on to the shoulders of women. Its a question that should be as ridiculous to ask a woman, as it is to ask a man. Well, sorry, but I simply cannot remember anything similar being asked to a male President, CEO, Minister or Actor.
Here at Canela PR we believe that you have to be the change that you want to see in the world so for that reason we have worked since our beginning for equal opportunities. We have the facts to back it up. In our three offices (Barcelona, Madrid and Lisbon) there are women directors in charge, 66% of the account managers are women and their founder and general director is a woman. Our agency has strengthened working policies that make it easier for all employees to reconcile their personal life with work, with a flexible schedule of entry and exit from the office and teleworking days. And all with the aim of retaining the best talent and the best professionals, without taking into account their gender or their family life.