As part of our “Getting to know” section of the blog, we inaugurate the new series “Getting to know Canela team”, in which every month a member of the team of Canela PR will share with all of us his/her thoughts as well as experience and anecdotes in the communications world. Today we start this section with our Director and Founder, Deborah Gray, a Bristish ex-pat who has lived in Spain since 2001.
Getting to know Canela team
Name: Deborah Gray
Canela office: Barcelona (All)
Clients you have worked with: UF! Too many to mention.
How many years of working experience do you have? 23!
Native from… I am a Bristish ex-pat who has lived in Spain since the 10th, September 2001. I have a French partner and we live in Catalonia, Spain. I think I am best characterized as European.
Which three words would describe you best?
Impatient. Intolerant. Impulsive.
What are the challenges facing the communication sector in the coming years?
Complicated because nobody wants to pay for content, and that undermines not only the newspaper industry, but the advertising and PR sectors as well. I’m really not sure where it’s all going to take us. I am concerned that the 3rd party endorsement which traditionally gave PR its value has been diluted via bloggers and influencers. I find stories of child Youtubers quite disturbing.
Any funny anecdote you can tell us about this crazy world of communications?
Most clients get nervous at events and want the agency to solve everything, that’s normal, that’s why we get paid but sometimes it can get out of hand. At one of our (not to be named) client’s events when the speaker started to address the audience a client turned to my colleague and said “the birds are making too much noise outside – can you do something to stop them”.
Are you active in social media? Which one is your favourite and why?
Facebook. I’m old. I need to be reminded when it’s somebody’s birthday. I can spend hours on Facebook.
If you didn’t work in communication, what would be your profession?
Teaching. Politics. I still might run for Mayoress of my local village.
What do you do when you’re not in Canela?
I have 2 children. Enough said. I spend more time than anyone should inside in Chiquiparks.
Who is the person that inspired you the most?
My Dad. When I was younger I used to visit his office and it had a map of the world on the wall. I always wanted my own office with a map of the world on the wall. I have the world map I still haven’t managed my own office.
What is your motto?
You get what you settle for.