The WebSummit Experience

Lisbon, the city of light, shone even brighter this week while it became the capital of innovation and digital world due to Web Summit 2018. According to Paddy Cosgrave, one of the event founders, “this will be our home for the next 10 years and during these days of November, Lisbon will be the capital…

Will Netflix also compete with the TV news?

The success of the paid-television and streaming services are contributing to the ever-growing audience fragmentation. The focus has tended to be on entertainment, but … What will happen when they want to compete with news programmes too?  Will Netflix also compete with the TV news?  News: the last bastion of the generalist channels It’s been…

Getting to know Milena Ivanovic

We have here again one of our favorite sections, “Getting to know the Canela team”, in which our colleagues are sharing their memories, ideas, experiences and anecdotes of this crazy world of communication. Today is the turn of Milena Ivanovic, Senior Account Executive in the Barcelona office.   Getting to know Milena Ivanovic    …

Real-time PR: time is money!

As we explained in a previous article, more and more companies are adopting real-time public relations. In a globalized and hyper-connected world via the Internet, social media and digital media, responding quickly to market trends and consumer demands is a must to achieve visibility and connect with the public. In communication, time is worth double,…

Public relations or social media? Both better!

Surprisingly, many brands still manage public relations and social networks separately. That is, they have an agency, department or professional specialized in relations with the media; and a social media manager that takes their profiles of Facebook, Twitter, etc. The result? Each one goes his own way and the enormous synergies between both areas are…

Honey, I’ve shrunk the Influencers

More and more brands are banking on microinfluencers, a variant of marketing with influencers that has become one of the most prominent trends in public relations in 2018. But, what exactly are microinfluencers? What differentiates them from an influencer or a celebrity? And above all… how do we work with them? Here’s how…   Honey,…

Getting to know Almudena del Mar Muñoz

The “Getting to Know” series is back, one of our favourite sections in which we share memories, ideas, experiences and anecdotes about the world of communication. Today it’s the turn of Almudena del Mar Muñoz, the Communication Director of the Cooltra Group, the leading company in mobility on wheels.   Getting to know Almudena del…

Canela’s top 5 World Cup marketing campaigns

The 2018 FIFA World Cup Russia is undoubtedly the biggest sporting event of this year (apologies to the Pieonchang Winter Olympics and the Six Nations). It is estimated that it will reach an audience of 3,500 million people in more than 190 countries and generate more than 2,500 million euros in advertising and sponsorship. That…