How to create Thumb Stopping moments

How to create Thumb Stopping moments You snooze, you lose. If you want to be on the cutting edge of social media trends you have to move very fast to get your brand to be one of the first to impact on the early adopters and create a tendency. It is a challenge for every…

Working with Influencers

We all know very well that a consumer’s decision to purchase is influenced by many different factors. Just as the perception we have about a product or brand is derived from a variety of different inputs. If you think about the last thing you bought what was it that made you choose one particular product…

Top 5 venues for events in Madrid

Top 5 venues for events in Madrid Where Canela Madrid likes to hold their events and why The city of Madrid has untold venues that are ideal for hosting a wide range of events, from showrooms to product launches, press conferences and even company celebrations. Some of them are multipurpose and others more specific, but…

Getting to know José Muriel

As part of our loved section “Getting to know Canela team” today we want to know a little bit more about José Muriel, Senior Account Manager at Canela Madrid office. Getting to know José Muriel Name and surname: José Muriel Office: Madrid Clients you have worked with: A lot and from many sectors: from the…

Media tours: taking Muhammad to the Mountain

Media tours: taking Muhammad to the Mountain – I can´t come, we´re closing the latest edition, please send me the press release. How many times do PR professionals hear this when trying to organise a press conference or a showroom? Getting journalists to come to an event is becoming more and more complicated. With editorial…

From Little House on the Prairie to Modern Family

In recent posts from the Etcétera blog we have introduced you to Chatbots and we have analysed the Smart Technologies revolution. In this latest post about the market trends we have detected we want to talk about Family Plans. Don’t tell me you are still contracting services via an individual plan? Come on, get with…

Smart technologies making an impact on our day-to-day life

Smart technologies combine technology, sensors and Internet connection to make everyday tasks easier. They have been so widely adopted that they are starting to transform sectors traditionally far from technology such as sports, finance or education. Here’s a few examples from each sector. Smart technologies making an impact on our day-to-day life Image courtesy of…

Chatbots, how are they going to change our lives?

Spring has sprung, days are longer, the Easter holidays are just around the corner. And as we say in Spanish “Spring alters the blood” so we are offering you in Etcétera blog some new trends which we have detected thanks to our day to day work with clients. In the first post from this series,…

Getting to know: Anastasia Umovskaya

One of the favourite sections of our blog is back, the “Getting to know” series, in which we share memories, ideas, experiences and anecdotes about this crazy world of communication. Today it’s the turn of Anastasia Umovskaya, Director of operations in Game Point Center, the largest escape room center in Europe. Getting to know Anastasia…

1 in 5 CEOs are psychopaths

Fake news is all over social networks, so much so, that Facebook have introduced their own “disputed” labels to make users share and read more responsibly. But the problems caused by fake news are not confined to social media they are also a problems for traditional media. How should public relations agencies be reacting to this phenomenon?…

When you are Marketing Director of the Brand called YOU

Gurus, influencers, executives, artists, writers… There are more and more professional people who have discovered the importance of personal branding as an effective method to reach their public. What better tools to use in personal branding than public relations activities? If you are indeed your brand, then read on… When you are Marketing Director of…