Artificial intelligence reaches public relations

The CIPR recently launched an interesting study that indicates that the use of artificial intelligence (AI) in public relations (PR) will triple in the next five years. So that’s we chose AI ​​as one of the trends in public relations in 2019, about which we should be attentive.     Does it mean that soon…

Five things we have learned at MWC 2019

Anyone who has ever been to the Mobile World Congress knows that it is impossible to cover everything that this event showcases. As in previous editions, this year´s MWC figures have reached its peak: 107.000 visitors, more than 2.400 exhibitors and an endless number of news. It should last for a month in order to…

Are Influencers transparent enough?

Is it OK that a young woman famous for participating in a reality show gets paid 3.000 euros for an Instagram post that took her ten minutes to prepare? Is it just as acceptable to promote a sunglasses brand as a dietary supplement, a betting site or an alcohol brand? Where is the line between…

An over the top musical experience

For the official launch of Sony’s new 1000XM3 wireless headphones, with industry-leading noise cancelling technology, Canela organized an immersive experience with journalists and influencers so that they could try first-hand experience of the features of this new product. We invited 10 journalists from top tier IT and lifestyle media such as La Vanguardia, El Periódico…

Getting to Know Ángel Maldonado

As part of our ongoing Getting to Know series, where we share memories, ideas, experiences and anecdotes about the world of communication, today we’re talking to Ángel Maldonado, the founder of Canela’s client EmpathyBroker.     Where were you born? Madrid Describe yourself in 3 words: Philosopher, curious and distracted. What are you normally doing…

Welcome to Canela’s forest

We want to start 2019 by telling you about a very exciting project: Canela’s forest. In 2019 we are determined to do something to help the environment, reduce our ecological footprint and combat climate change: so we have planted our own forest on the north coast of Barcelona. It is called Canela`s forest and we…

Are you ready for 2019 trends?

At the start of each year, we look ahead to the new things that 2019 will bring. Having discussed it internally, here at Canela, we have drawn up a shortlist about what we believe will be the major new trends in 2019. In our list we have put artificial intelligence, voice and visual searches; the…

2018: A year to remember

So that’s 2018 all but over. What a year it’s been for Canela PR: new clients that have made us the fifth fastest growing agency in the world according to The Holmes Report; several campaigns of great impact in the media; the incorporation of colleagues in all our offices; and the recognition as one of…

The Internet’s long memory

Publications on the Internet and social networks can affect the reputation of a company, a professional, a politician or a celebrity at any time. If you want to learn how to avoid a potential crisis like this… Read on.   When the selection process to appoint the new president of Radio Televisión Española was opened,…

The WebSummit Experience

Lisbon, the city of light, shone even brighter this week while it became the capital of innovation and digital world due to Web Summit 2018. According to Paddy Cosgrave, one of the event founders, “this will be our home for the next 10 years and during these days of November, Lisbon will be the capital…