José is Account Manager at Canela PR, where he loves to talk with the media about hard drives, coffee and flight delays. This blog is his channel to share the latest trends in social media and events, his two favourite fields of PR. His other specialist subjects include videogames and cats.

Media tours: taking Muhammad to the Mountain

Media tours: taking Muhammad to the Mountain – I can´t come, we´re closing the latest edition, please send me the press release. How many times do PR professionals hear this when trying to organise a press conference or a showroom? Getting journalists to come to an event is becoming more and more complicated. With editorial…

Media relations: back to basics

Media relations: back to basics   Five tips we all know, but tend to forget in the day to day Think for a moment. How much time per week do you spend on media relations?  Journalists are, without doubt, our greatest ally when doing our job, so we must ensure that our relationship with them…