Media tours: taking Muhammad to the Mountain

Media tours: taking Muhammad to the Mountain – I can´t come, we´re closing the latest edition, please send me the press release. How many times do PR professionals hear this when trying to organise a press conference or a showroom? Getting journalists to come to an event is becoming more and more complicated. With editorial…

Media relations: back to basics

Media relations: back to basics   Five tips we all know, but tend to forget in the day to day Think for a moment. How much time per week do you spend on media relations?  Journalists are, without doubt, our greatest ally when doing our job, so we must ensure that our relationship with them…