Deborah is the founder of Canela PR. She has over 20 years’ experience in PR in the UK and Spain. She’s fanatical about solving the “measurement” question in PR and intends to use this blog to rant on endlessly about that and other topics she cares about. You’ve been warned.

Five PR trends to look out for in 2018

As we begin the new year we usually like to take stock of the previous year and look ahead to trends what will have an impact on our sector. In 2018, we predict that the following things will make their mark on the way we practice public relations: the fight back against fake news; the…

10 images that sum up MWC 2017

10 images that sum up MWC 2017 Mobile World Congress 2017 has ended without any major dramas (unlike the Oscars) and with some notable absences, and has accomplished all its expectations in terms of participation and innovation. This week a vast amount of technology and interesting devices were presented and here’s a brief summary about…

What’s on the horizon for Public Relations in 2017?

What’s on the horizon for Public Relations in 2017? Personalised media consumption, a crisis in conventional advertising, the amplification of contents, the influence of the dark social in social media networks and the use of the P.R. in personal branding are my predictions for the most prominent PR trends this year. By Deborah Gray, director…

A decade of change in public relations

A decade of change in public relations On the occasion of the 10th anniversary of Canela PR, the founder of the agency Deborah Gray, reflects on how the Internet, social media networks and other innovations have transformed PR in the last ten years. Deborah Gray, Founder and Director of Canela PR   2006 is definitely…