2016: An unforgettable year for Canela PR

2016 has been a very special year for Canela: we celebrated our 10th anniversary, we got 20 new clients, we expanded our team to 21 executives, we moved into new offices in Madrid and Lisbon and we received 4 Sabre Awards nominations. It’s also been a year of unforgettable campaigns for our clients and some…

7 Deadly Communications Sins Committed by Startups

Being part of a startup is complicated. There’s a lot of conflicting priorities, lots to think about. PR is not always top of mind for most entrepreneurs who are busy trying to get their businesses off the ground. Here Deborah Gray, Founder of Canela Public Relations, shares some of her insights into the “communications sins”…

Getting to know: Esther Presencio

One of the favourite sections of our blog is back, “Getting to know the Canela team”, in which we share memories, ideas, experiences and anecdotes about this crazy world of communication. Today it’s the turn of our Director in Canela’s Madrid office, Esther Presencio. Getting to know Esther Presencio Name and surname: Esther Presencio Office:…

Madrid, the City that is the Hostess with the Mostess

Madrid, the City that is the Hostess with the Mostess Madrid has some amazing corners that can be converted into a perfect place for events from different sectors and with a myriad of themes, from fashion shows, tech, gastronomy events, product launches, social events, among many others. In our latest Etcétera blog post we have…

Madrid, the city of contrasts for public relations

Whether you are a large multi- national company or a start-up, whether you need a large space for an event or a boutique restaurant for a small presentation, Madrid is a city with infinite options. Madrid, the city of contrasts for public relations When we decided to analyze the characteristics of Madrid as the city…

Snapchat has arrived to revolutionize online communication

Snapchat is one of the fastest growing social media platforms and has already reached an audience of more than 100 million users. At the beginning it was mostly used by young teenagers, but in recent months more and more adults are becoming addicted. Snapchat has arrived to revolutionize online communication. Are PR agencies take advantage…

Getting to know Canela team: Karina Sánchez

One of the favourite sections of our blog is back, “Getting to know the Canela team,” in which we share memories, ideas, experiences and anecdotes about this crazy world of communication. Today it’s the turn of our Digital Strategist, Karina Sánchez, a Galician who has been all over Spain since leaving home in 2004 (she…

How do we consume news when we’re on holiday?

Did you know that while we’re on holiday we watch less TV, but are more active on social media? Do you know what the silly season is? In our last Etcetera blog post before the holiday season kicks in, we have a look at consumer’s news consumption habits and how we should use them to…

News on social media: information or disinformation?

Half of Spanish Internet users use social media to get information. In fact, social media has surpassed TV among younger users. Journalists also use social media to find topics for their articles, compare sources and even do interviews and follow press conferences. How does this new «journalism» affect the work of communicators and PR agencies?…