Getting to know: Esther Presencio

One of the favourite sections of our blog is back, “Getting to know the Canela team”, in which we share memories, ideas, experiences and anecdotes about this crazy world of communication. Today it’s the turn of our Director in Canela’s Madrid office, Esther Presencio. Getting to know Esther Presencio Name and surname: Esther Presencio Office:…

Madrid, the City that is the Hostess with the Mostess

Madrid, the City that is the Hostess with the Mostess Madrid has some amazing corners that can be converted into a perfect place for events from different sectors and with a myriad of themes, from fashion shows, tech, gastronomy events, product launches, social events, among many others. In our latest Etcétera blog post we have…

Madrid, the city of contrasts for public relations

Whether you are a large multi- national company or a start-up, whether you need a large space for an event or a boutique restaurant for a small presentation, Madrid is a city with infinite options. Madrid, the city of contrasts for public relations When we decided to analyze the characteristics of Madrid as the city…

Snapchat has arrived to revolutionize online communication

Snapchat is one of the fastest growing social media platforms and has already reached an audience of more than 100 million users. At the beginning it was mostly used by young teenagers, but in recent months more and more adults are becoming addicted. Snapchat has arrived to revolutionize online communication. Are PR agencies take advantage…

Getting to know Canela team: Karina Sánchez

One of the favourite sections of our blog is back, “Getting to know the Canela team,” in which we share memories, ideas, experiences and anecdotes about this crazy world of communication. Today it’s the turn of our Digital Strategist, Karina Sánchez, a Galician who has been all over Spain since leaving home in 2004 (she…

How do we consume news when we’re on holiday?

Did you know that while we’re on holiday we watch less TV, but are more active on social media? Do you know what the silly season is? In our last Etcetera blog post before the holiday season kicks in, we have a look at consumer’s news consumption habits and how we should use them to…

News on social media: information or disinformation?

Half of Spanish Internet users use social media to get information. In fact, social media has surpassed TV among younger users. Journalists also use social media to find topics for their articles, compare sources and even do interviews and follow press conferences. How does this new «journalism» affect the work of communicators and PR agencies?…

Demand media: fragmentation and new screens transform the consumption of media in Spain

Demand media: fragmentation and new screens transform the consumption of media in Spain Media consumption in Spain has changed radically in recent years. Consumers are increasingly choosing the Internet over the TV; the popularity of mobile devices and social media encourages an increasingly fragmented and multiscreen consumption; all while visual and user-generated content is imposed,…

Apps that Canela Team can’t live without

At Canela we are smartphone addicts, geeks and “early adopters”, and we want to share with you the apps that Canela team can’t live without. Apps that Canela Team can’t live without Deborah Gray • BBC News I’m Deborah, I work in all the Canela offices but mostly in Barcelona. I’m 45 years old and…