When families gather in front of the TV

The consumption of on-demand media is taking over and has been one of the PR trends in 2017 with a major impact. However, what is the true magnitude of this phenomenon? And how can PR agencies help in this new context?   When families gather in front of the TV   In a complex landscape…

Getting to know Susana Marvão

As part of our “Getting to know” series, where we interview well known journalists, here we have an interview with Susana Marvão. Susana is a well known Portuguese journalist specialized in IT.   Getting to know Susana Marvão     1.What was your best moment/ achievement in the world of communication? When I had the…

10 must know ideas we discovered at Web Summit

4 incredibly busy, crowded, noisy days: that´s how we can describe Web Summit that came back to Lisbon last week. From the opening event til the last minute we saw legends as Stephen Hawking, the controversial Sophia and Einstein and top opinion leaders as Al Gore. In a brief overview is hard to say how…

7 threats to social media networks

It is pretty much impossible to imagine a world without social media networks but even so their growth seems to have reached  the end of its lifecycle. They are losing users and people are refusing to participate in them. So, what has changed and why could this mean the end?   7 threats to social…

Getting to know Dianne Vegas

As part of our loved section “Getting to know Canela team” today we want to know a little bit more about Dianne Vegas, Account Director at Canela Madrid office.   Getting to know Dianne Vegas Name and surname: Dianne Vegas Serrano Office: Madrid Clients you have worked with: Lenovo, Flightright, Eyefi, Medion, MixRadio, Pitney Bowes……

Get the most out of your contents: recycle them

Are you worried about the actual impact contents you share have? You invest a lot of hours in writing articles for the company blog, creating videos or updating your social networks… but do you have a feeling that almost nobody is reading or watching? Don´t worry, you´re not alone. What you need is a content…