Honey, I’ve shrunk the Influencers

More and more brands are banking on microinfluencers, a variant of marketing with influencers that has become one of the most prominent trends in public relations in 2018. But, what exactly are microinfluencers? What differentiates them from an influencer or a celebrity? And above all… how do we work with them? Here’s how…   Honey,…

Getting to know Almudena del Mar Muñoz

The “Getting to Know” series is back, one of our favourite sections in which we share memories, ideas, experiences and anecdotes about the world of communication. Today it’s the turn of Almudena del Mar Muñoz, the Communication Director of the Cooltra Group, the leading company in mobility on wheels.   Getting to know Almudena del…

Canela’s top 5 World Cup marketing campaigns

The 2018 FIFA World Cup Russia is undoubtedly the biggest sporting event of this year (apologies to the Pieonchang Winter Olympics and the Six Nations). It is estimated that it will reach an audience of 3,500 million people in more than 190 countries and generate more than 2,500 million euros in advertising and sponsorship. That…

Getting to know Arantxa Aguilera

One of the favourite sections of our blog is back, “Getting to know the Canela team”, in which we share ideas, experiences and anecdotes about this crazy world of communication. Today it’s the turn of Arantxa Aguilera, Senior Account Manager in Canela Madrid, and the person responsible for implementing the changes brought about by GDPR…

How to make the most of GDPR and the new LOPD

If there is an issue that concerns all companies right now it’s the effects that the General Data Protection Regulation (GDPR) and the new Spanish Organic Law on the Protection of Personal Data (LOPD, in Spanish) that will have when they come into effect in May. If you want to know more about both the…

How will GDPR and the new LOPD affect marketing?

As I am sure you are aware, in May two new regulations related to personal data are coming into force: the General Data Protection Regulation (GDPR) and the reform of the Organic Spanish Law on the Protection of Personal Data (LOPD, in Spanish). As predicted when we talked about the public relations trends for 2018,…

7 deadly communications sins committed by startups

Being part of a startup is complicated. There’s a lot of conflicting priorities, lots to think about. PR is not always top of mind for most entrepreneurs who are busy trying to get their businesses off the ground. Here Deborah Gray, who founded Canela Public Relations 12 years ago, shares some of her insights into…

Getting to know Rocío Alcocer

The “Getting to know” series is back, one of our favourite sections in which we share memories, ideas, experiences and anecdotes about this crazy world of communication. Today it’s the turn of Rocío Alcocer, one of the founders of TAPP Water, a company that designs affordable, comfortable and sustainable filtering solutions for tap water.  …