10 images that sum up MWC 2017
Mobile World Congress 2017 has ended without any major dramas (unlike the Oscars) and with some notable absences, and has accomplished all its expectations in terms of participation and innovation. This week a vast amount of technology and interesting devices were presented and here’s a brief summary about what caught our eye here at Canela.
Lenovo Moto offers premium features for every pocket
Lenovo continues its commitment to offer a full ecosystem of devices and mobile solutions that combine advanced features, a sophisticated design and affordable prices. In this edition of MWC they presented new tablets in the range Tab 4, 320 Miix convertible computers and Yoga 720 and 520, as well as a virtual SIM platform called Lenovo Connect. In addition, Moto launched the new Moto G and Moto G Plus which incorporate a metallic design, 8-core processors, long battery life, fingerprint reader and the best cameras of its range.
Samsung Galaxy S8, the great absentee
Everyone expected a huge effort by Samsung to clean up its image after the scandals that they have been involved in but the Korean manufacturer already announced that their long awaited Samsung Galaxy S8 wouldn’t be presented during the Mobile World Congress in Barcelona but that they will present it instead in New York at the end of March. However Samsung took advantage of MWC to launch its virtual glasses , Gear VR, The Galaxy Tab 3 tablet and the cponvertible Galaxy Book. This didn’t distract anyone from the speculating about the future of the device that is supposed to shine a positive light on the brand once again, on the last day of the Congress image of the Galaxy S8 filtered out in press and blogs.
The return of the 3310 Nokia
The legendary Finnish brand returns with Global HMD support and the goal of trying to become again of the key players in mobile devices. The presentation of the resurrected Nokia 3310, which can’t even be considered as a smartphone due to its limited uses, fulfilled the objective of attracting everyone’s attention to Nokia again. But this was a bit of a sideshow as the important smartphones presented by the company are the Nokia 6, 5 which are affordable smartphones finally incorporating Android instead of the operating system from the Finnish company, which was the main decision for Nokia’s previous demise.
LG 6: a pleasant surprise
Manufacturer LG made a false move last year with its modular mobile concept, which has not taken hold in the market. But this edition has pleasantly surprised us all with the LG 6, a high range device that has had a favourable reception amongst the technological press due to its performance. Its features include a huge 5.7-inch display, a compact and submersible design, powerful cameras and fingerprint reader. It seems very promising.
Blackberry insists: keyboard is not over
Many of us thought that the Canadian company Blackberry completely had disappeared from the scene when its devices, especially focused on e-mail, were devoured by the boom of touch screen smartphones. However, the company now aims to relaunch and regain its position together with the Chinese company TCL. For that reason, they presented the KEYone, a terminal which goes against the tide and counts on the QWERTY physical keyboard and operates with Android system. Neither the approach nor the benefits created great excitement amongst the experts. We’re keeping an open mind.
Hi 5G and goodbye roaming
We shouldn´t forget that Mobile World Congress was born exactly a decade ago as a professional meeting point of the GSMA, an association that gathers operators and manufacturers to drive the mobile technology development. In that sense, aside from new terminals, there have been two important developments in the mobile sector: the first products and solutions based on the 5G standard, which is expected to begin to be deployed in a couple of years; and the new offensive against roaming, the rates charged by operators for using mobile services in other countries and that the EU wants to eliminate this year. Bring it on we say.
The connected and autonomous car requests permission to cross
The claim of this year´s edition of the MWC was “The Next Element” and alluded to how mobile permeates more and more aspects of our lives. One example is connected cars, which have created a lot of buzz this year. We have seen innovations from brands such as BMW, Ford, Peugeot and SEAT ranging from vehicles with mobile connectivity to authentic concept cars that drive themselves, choose the best routes and change the way we drive.
Streaming, a solution to piracy?
Due to the absence of media figures such as Mark Zuckerberg, this year´s edition of the MWC has attracted a special interest in the presentation of Netflix co-founder and CEO Reed Hastings. His conference did not disappoint expectations: he assured Netflix service is reducing piracy, and declared that in ten years television will have given up its throne to the Internet, defended its policy of producing its own content, encouraged competitors to do a little better and explained how Netflix is allowing users to enjoy the streaming also in mobile.
Apps for everybody
In addition to hardware, networks and content, the mobile ecosystem has a fourth fundamental pillar: the apps. At the Mobile World Congress 2017 we have seen apps of all kinds: from the Delete Now solution to remove illegal content from the Internet, to the Barcelona Tourism City Council app, or the Uniks social network based on your friends’ ratings. We want to also highlight the apps developed by women that we have discovered in the parallel event Women in Mobile. Also, Airbus and Accenture specialized smart glasses, which have won one of the 2017 MWC awards, have created some buzz. Full points to Accenture. (nil points pour PWC).
Barcelona close ranks around MWC
The normally divided politicians in Barcelona have shown an image of unity in everything related to the Mobile World Congress. Barcelona has also demonstrated once again its image as an open and warm-hearted city, capable of assuming an influx of MWC attendees that this year surpassed 100,000 visitors. The city has pushed the limits of its hospitality, especially in terms of public transport and services, and has passed the test with flying colours. After a week of madness, Barcelona is congratulating itself for having become, once again, the spotlight of the international mobile industry is looking forward to recovering its normal rhythm (as are the Canela Team).
See you next year, same time same place.